About the Founder

Kris Fritchle was born and raised in Southern California. She is the oldest of three children and sixteen grandchildren. From a very young age she has been obsessed with all things baby. Throughout her childhood she learned how to plan and care for babies. Learning about products and what worked for each individual child and mama in her life became a passion.

When she became pregnant with her first child, it quickly became her mission to research every single baby product out there. She has spent countless nights looking up strollers, carseats, and every other essential product on the market. At times, she struggled with knowing what to register for. She ended up buying things she did not need and underbuying things she needed more of. Kris often longed for more guidance when it came to knowing how to organize her daughters nursery and what bottles to have on hand. By the time her third baby was born, she had changed strollers a couple of times and bought a new infant carseat for her youngest.

Kris finds herself fielding questions on a regular basis from friends and family regarding baby essentials. Due to her passion for research and her willingness to help new mamas, she has decided to turn her passions into a business. She is ready and willing to assist any new parents who are looking for guidance.

Images shot by A Picture Life Photography.